An Idea Comes to Fruition
I have been envisioning this show since last year. Taking workshops from Alyson B. Stanfield made me realize I needed to start focusing on showing my work. So, I had an idea last year to combine wine with art. Since I love both, it seemed like a perfect match.
I pitched my idea to the food and beverage manager at CordeValle. She was working on bringing high quality wine tasting to the club. It was a perfect time to introduce my idea. The idea evolved and soon she gave me a few wineries to choose from. I chose Buoncristiani .
It was a beautiful day and day turned into night. Decorated with wonderful lights and a spectacular backdrop of Lion’s Gate Valley, the show was off to a great start. Nate Buoncristiani, was a lovely man and we worked so well together, he pouring beautiful wine and my art encircling the Oak Terrace, caught the attention of the private members of CordeValle. It turned out to be a sensational event. The stars were out, the air was warm, the people stayed and enjoyed the moment.
I have to say that it was a wonderful idea that came to fruition. It turned out to be their best wine tasting event ever, lasting well through the night. It was a success for CordeValle and also for me; nothing like a win-win situation.
*Painting above "View From Il Vignio"-30" x 40" Acrylic and oil on canvas, $3000 SOLD
2K14 CURRENT FOOTAGE 8980 SQ. INCHES
*ALL ART FROM JANET VANDERHOOF’S FINE ART GALLERY, MAYBE SEEN IN JANET’S STUDIO AT MORGAN HILL, CA. YOU MAY PURCHASE THROUGH CONTACTING MY EMAIL JVANDER51@MSN.COM OR PHONE (408) 460-7237. THANK YOU!
The Pitch
What is a Pitch?
Just like baseball, a great media pitch is an opportunity to catch the attention of the recipient. The best pitches come from an angle not necessarily expected, which forces the receiver to take notice.
Luckily, I had Alyson B Stanfield’s wonderful book, “I’d Rather Be in the Studio”, a must have for every artist. Following her “how to”, I emailed it to my local newspaper and within 2 hours I not only got a response, but they also wanted to do a feature story on me.
Here is the pitch.
Dear Mr. Mark Derry,
An unexpected thing happened to me on my way to the door after Christmas dinner in 2011. Just like “Field of Dreams” I heard a voice, say I will paint 100 paintings in one year.
I have been an artist for the last 20 years, inspired to follow my dreams as a painter after my son with Down syndrome was born.
After much discernment I decided to challenge myself to paint a painting a week. I completed the challenge to paint 52 paintings on December 31, 2012 and now I have a challenge to paint 20,000 square inches for the year 2013.
“If you Paint They Will come”, has been my motto throughout this challenge. Great things have been happening as a result of this challenge one being an invitation to share 17 pieces of my work at Odeum Restaurant in Morgan Hill from May 30th to July 4th 2013, through the Art Around Town project of Valle de Sur Art Organization.
I hope this may interest you,
Janet Vanderhoof
(408) 460-7237
The newspaper article ended up being on the front page and a two page article with colored photos. Above photo by Morgan Hill Times, Chief Photographer Laura Schraft, article by Scott Forstner, staff writer.
Through Art We Can Change the World
“Fundraising is an extreme sport!” ~Marc A. Pitman
Twitter Art Exhibit the brainchild of Swedish Artist David Sandum, is a nonprofit organization, now in full force with their third exhibit in process. Past exhibits in 2010, at the Moss Library in Norway provided books for children and 2012 also in Moss, Norway provided funds to the Women’s Crisis Center.
The next Twitter Art Exhibit, January 2013, will be held in Los Angeles at the Exhale Unlimited Gallery, proceeds will support underserved youth in L.A.'s Rampart District (ages 18 – 25) in preparation for careers in the visual arts. The goal to surpass their last event of 360 artists from 32 countries. Participate by submitting a 4” x 6” postcard size art piece, which will be sold for $35.00 ea. Please check out http://twitterartexhibit.org/callforartists for further information on participation. Deadline for Submission is Friday, January 4, 2013, so hurry Twitter aritists and create your piece. I will be submitting “Powel Street Cable Car 25”.
Painting 4” X 6” cards can be extremely fun. The following 3 paintings resulted, in desire to capture the right painting for the Twitter Art Exhibit event.
I hope Twitter Artists you can participate in the event it is such a great cause and a wonderful way for artists to have an impact on the world.
“Through art we can change the world” David Sundum